MARIA JENELIUS
linkedin
email me

case:

ALRUTZ
ADVOKATBYRÅ.

ux/ui-design
web design
brand identity
website

Creating a modern and professional digital presence and enhancing brand identity

Alrutz' Advokatbyrå is a well-established law firm with over 100 years of history. As they evolved, they needed a refreshed website and an updated brand identity that reflected their expertise, trustworthiness, and professionalism while maintaining a connection to their long-standing legacy. The challenge was to balance modernity with tradition, ensuring a refined and polished digital presence that felt both modern and timeless.

SKILLS USED

figma
ux-design
wcag
web design
microsoft word
microsoft powerpoint
illustrator
brand identity

My role

As a Digital Designer, I was responsible for ensuring that the updated brand identity was consistently implemented across all platforms. To reinforce their new identity, I created templates and materials for both digital platforms and client interactions, including custom Word and PowerPoint templates for professional and brand-aligned communication.

Updated brand identity

To honor Alrutz Law Firm’s heritage while embracing the future, I refined their color palette, typography, and overall visual style. It was important to create a design that felt modern yet classic, allowing their long history to be present in a subtle and sophisticated way. The typography was selected to communicate authority and reliability, while the color scheme balanced tradition with a fresh, updated feel. The design choices ensured a cohesive and timeless brand expression across all touchpoints.

Collaboration and process

The project required close collaboration with project manager, the developer and the client to translate their brand values into a clear and user-friendly experience. The result was a modernized brand identity with a cohesive and professional presence—from their website to client meetings—ensuring their communication remained strong, consistent, and impactful.

MORE CASES

linkedin
email me
cv and skills
© Maria Jenelius 2025